Sunday 15 November 2009

Case Study - Franchises

  1. To what extent is a franchise opportunity a true reflection of what it is like to set up and run a business?
  2. Use the Forbes site(http://www.forbes.com/business/2005/04/06/05mlbland.html) (select 'Skip this welcome screen' in the top right or wait a few seconds to see the story) and the Business of Baseball site(http://www.businessofbaseball.com/) to do some research on the financial position of the different baseball franchises in the United States and Canada. Using the data, suggest which teams are the most vulnerable to seeing their franchise sold to a rival bidder such as Portland Oregon (see the Oregon Stadium Campaign(http://www.oregonstadiumcampaign.com/)).
  3. Imagine a situation where the English soccer Premier League became the franchisor as is the case with MLB Inc.
    • How might the Premier League seek to use this position to expand the growth of the 'brand'?
    • What implications would this scenario have for clubs in the League and outside it (i.e. those in the Championship)?
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1 comment:

  1. Patrick Hounsell6 December 2009 at 08:16

    1. 4/5. No judgement made.
    2. 5/5
    3. 4/5. More business theory use e.g. Market Share, revenue, profit. If you use a term e.g. external economies of scale, define it and explain what you mean.

    Total: 13/15 = 4/5. Very good, Mariam

    See the markscheme on my wiki for the explanation of each mark.

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